The Value of a Smile

The Beall-AACD Survey

According to a new research conducted by Beall Research & Training of Chicago, a new smile will make you appear more intelligent, interesting, successful and wealthy to others as well as more attractive.

Dr. Anne Beall, a social psychologist and market research professional carried out the independent study on behalf of the American Academy of Cosmetic Dentistry (AACD). Pictures of eight individuals before and after cosmetic dentistry were shown to 528 Americans, who were a statistically valid cross section of the population. The respondents were asked to quickly judge the pictures and determined that the people who had cosmetic dentistry were more attractive, more intelligent, happier, more successful in their career, friendlier, more interesting, kinder, wealthier, more popular with the opposite sex, and more sensitive to other people.


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